Now we know who your dream customers are we must make them a Sacred Promise.
ON DAY 3, we will investigate what the transformative impact your digital product will have on those that buy it. In other words, the thing that they will be able to do specifically, when they have finished the material. Here in the UK, we have a saying: “it does exactly what it says on the tin”.... that means that the label on the outside of the product does not mislead, it tells you exactly what's inside. This is critical to the "Zero To Launch" process.